On December 15 the State Kremlin Palace hosted the Twenty First Trademark No 1 in Russia annual National Trust Award.
Every year winners of the award are chosen following the results of the nationwide voting. This year consumers had a chance to express their attitude towards variety of goods and services providing companies by casting their votes from September 24 to October 22. They just needed to fill in open source question forms with the names of the best trademarks of Russia. Forms were available on electronic Media websites and Facebook. It’s worth mentioning that this year the audience of the Facebook alone numbered 264 thousands users.
The prize for the Best Social and Cultural Event of 2018 was awarded to the Spasskaya Tower International Military Music Festival.
Mr. Vladimir Doronkin, Executive Secretary of the Spasskaya Tower International Military Music Festival Directorate, had the honors to receive the award from the one and only Tamara Gverdtsiteli.
Mr. Doronkin noted that it was certainly the best moment to thank the audience of the Spasskaya Tower Festival for their immense support without which the Festival wouldn’t have become the biggest international event of the country’s cultural life and wouldn’t have been among the top three military music festivals of the world. «But even this is not as much important as the fact that the Festival no matter what keeps opening Russia to the world and the world to Russia», added Mr. Doronkin once again expressing great thanks for the prize.
«I’m happy to be part of this wonderful Festival. Every year we are eagerly getting ready to award our audiences with this breathtaking music. I want to thank all the military musicians for their exceptional competence. Please, believe me that it’s impossible to put into words your emotions when you perform with a band of fifteen hundreds musicians behind your back», told Tamara Gverdtsiteli.
Direction of the Festival wants to thank everyone who cast their vote for the Eleventh Spasskaya Tower International Military Music Festival.
The Trademark No 1 in Russia annual National Trust Award has been awarded since 1998 being one of the most important evaluation systems of the trademarks popularity and consumers’ trust to them in Russia.
Trademarks evaluated in terms of consumers’ preferences have been listed in accordance with the background provided by the TGI/Marketing Index project, syndicated marketing research of goods and services consumption, media preferences and lifestyle of the Russians conducted by Kantar TNS Company.