Baskin Robbins is one of the world’s leading producers of high-quality natural ice cream acknowledged for its great variety of products. Baskin Robbins factory in Moscow is the largest premium ice-cream manufacturing facility in Europe with the annual capacity of 16.5 thousand tons. The factory’s product range features more than 200 flavors of the traditional ice-cream, sugar-free as well as low-fat and low-sugar ice-cream, sorbets and ice pops. Annually Baskin Robbins produces about 20 new flavors and designs brand new packages suitable for different consumers’ categories.
The Baskin Robbins International Ice-Cream Restaurants Network is a franchise with more than 75 years of history having more than 7.8 thousand of restaurants in 50 countries all over the world. In 1998 it was the first company to launch a franchising business model in Russia. Nowadays more than 300 restaurants and five thousand retailing spots successfully operate in Russian and over the CIS countries. Baskin Robbins offers different franchising formats to its partners and provides all the necessary consultancy and support while running-up and launching the business, such as planning recommendations, choosing space, recruitment, training centers, regular supplies by own logistics service, developing programs, innovative products and managing technologies.
Baskin Robbins pays much of its attention to social initiatives. Thus, the company provides extensive support to several city programs carried out by the Government of Moscow, as well as takes part in major social and cultural events. Since 2009 Baskin Robbins is the official supplier of the Moscow Kremlin and partner of the Spasskaya Tower International Military Music Festival, giving all the Festival’s guests an opportunity of tasting various flavors of the iconic ice-cream as well as become part of the breathtaking interactive activities.
This year Baskin Robbins pavilions on Red Square offer the Festival’s guests their summer season novelty — a handmade eskimo, an ice-cream on a stick covered with chocolate. This traditional Russian ice-cream will help you to discover a new world full of gorgeous flavors. Baskin Robbins ice-cream artists will transform any ice-cream in an exquisite dessert adding new flavors by means of bitter, milk or white chocolate and various sweets. Guests of the brand-new pavilions will have an opportunity to create their own eskimo, choosing the ingredients to their liking, and then enjoy their unique eatable pieces of art. Baskin Robbins handmade eskimo contributes to enlarging the variety of flavors produced by the company, involving customers into the artistic creative process and creating a unique product satisfying any customer.